Greg Leuch is a creative & user interaction designer, specializing in user interface design, usability, front-end development, and feature research. He has worked on a variety of projects in the past, large and small, with emphasis on web startups and e-commerce. He was previously Senior Designer at BuzzFeed and Director of Research & Development at Rocketboom, working on such projects like Know Your Meme and Magma. He was also a freelance creative with JESS3. Presently, Greg is Lead Product Designer at betaworks, a VC start-up studio, and co-owner of XOlator, a creative engagement team. He is a virtual research fellow of Free Art and Technology Lab (F.A.T. Lab).